Practical advice and insights on web design, eCommerce, digital strategy and building a stronger online presence. From planning and launching your website to choosing the right tools and technology, you’ll find straightforward guidance to help you make better digital decisions for your business.
Web Design, Digital Strategy & Small Business Resources
UNTYPICAL JOURNAL
How Can Small Businesses Actually Use AI?
AI can be useful for small businesses, but that doesn’t mean using it everywhere. Here’s how to find practical ways AI can save time, support your work and improve your business — without adding unnecessary complexity or losing the human element.
When Is It Time to Move Beyond Etsy and Build Your Own Website?
Etsy can be a brilliant place to start selling online, but what happens when your business begins to outgrow the marketplace? Here are the signs it might be time to build your own website — without necessarily leaving Etsy behind.
What to Prepare Before Hiring a Web Designer
Planning a new website? Find out what to prepare before hiring a web designer, from your goals and content to functionality, budget and timeline.
When Your Business Needs More Than a Website
Sometimes a website needs to do more than look good. Explore when your business may need booking, payments, CRM, memberships or other systems, and why the right solution starts with understanding your requirements.
Why Your Customer Journey Should Come Before Website Design
A beautiful website is only effective if people can actually use it. Discover why understanding your customer journey should come before choosing colours, layouts and design details, and how a more strategic approach can create a website that works better for both your customers and your business.
Choosing the Right Booking & Management Software for Your Salon
Choosing the right salon software can make managing bookings, clients and day-to-day operations much easier. This guide explores what to look for when choosing a system and compares popular options to help you find the right fit for your salon.
Website Pre-Launch Checklist: What to Check Before You Go Live
Getting ready to launch your website? This practical pre-launch checklist covers the essential checks to make before you go live, from links and forms to mobile usability, SEO and performance, so you can launch with confidence.
How to Write Website Content That Attracts the Right Customers
Great website content does more than fill a page. Learn how to create clear, engaging content that speaks to the right audience, communicates your value and helps turn website visitors into customers.
Domain Names: What You Need to Know
Your domain name is an important part of your online identity, but choosing the right one can feel surprisingly complicated. This simple guide explains what domain names are, how they work and what to consider when choosing one for your business.