Practical advice and insights on web design, eCommerce, digital strategy and building a stronger online presence. From planning and launching your website to choosing the right tools and technology, you’ll find straightforward guidance to help you make better digital decisions for your business.

Web Design, Digital Strategy & Small Business Resources

UNTYPICAL JOURNAL

How Can Small Businesses Actually Use AI?
Sarah Brennan Sarah Brennan

How Can Small Businesses Actually Use AI?

AI can be useful for small businesses, but that doesn’t mean using it everywhere. Here’s how to find practical ways AI can save time, support your work and improve your business — without adding unnecessary complexity or losing the human element.

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When Your Business Needs More Than a Website
Sarah Brennan Sarah Brennan

When Your Business Needs More Than a Website

Sometimes a website needs to do more than look good. Explore when your business may need booking, payments, CRM, memberships or other systems, and why the right solution starts with understanding your requirements.

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Why Your Customer Journey Should Come Before Website Design
Sarah Brennan Sarah Brennan

Why Your Customer Journey Should Come Before Website Design

A beautiful website is only effective if people can actually use it. Discover why understanding your customer journey should come before choosing colours, layouts and design details, and how a more strategic approach can create a website that works better for both your customers and your business.

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Domain Names: What You Need to Know
Sarah Brennan Sarah Brennan

Domain Names: What You Need to Know

Your domain name is an important part of your online identity, but choosing the right one can feel surprisingly complicated. This simple guide explains what domain names are, how they work and what to consider when choosing one for your business.

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