Untypical grew from my love of design, technology and solving problems. My background combines a degree in Psychology Applied to Information Technology, a master’s in Marketing and more than 10 years working across web design, digital marketing, eCommerce and advertising technology.
That mix has shaped how I approach websites. I’m interested not only in how something looks, but in how people understand it, move through it and make decisions, as well as how it fits into the wider business behind it.
For me, good web design starts with understanding the business, the people who will use the website and what it actually needs to achieve. From visual design and user experience to platform choice, customer journeys and digital strategy, every decision should have a purpose.
The result is a website that feels true to your brand, works intuitively for your customers and supports the way your business actually operates, with room to grow as your needs change.
Beautiful, thoughtful design built around your business.
Meet Sarah
I’m a web designer and digital consultant with over 10 years’ experience across web design, digital marketing, eCommerce and advertising technology. I’ve worked with businesses of all sizes, from small independent brands to some of the world’s largest technology companies.
I have a degree in Psychology Applied to Information Technology and a master’s in Marketing, which is probably why I’ve never been able to look at a website as just a design. I’m always thinking about the person using it, what they’re trying to do, how the business works behind the scenes and whether the technology actually supports it.
That combination of design, technology, marketing and problem-solving is what I bring to every Untypical project.
WHEN I CAN HELP