SHOPIFY ECOMMERCE DESIGN
Incredible Socks
Incredible Socks came to Untypical to create their first online store. The brand already had a strong visual identity, with a logo and professional product photography in place, and wanted a colourful but clean website that felt like a natural extension of the brand.
The Shopify store was designed around the products and photography, keeping the layout clean enough to let the colour and personality of the brand come through while creating a simple shopping experience across desktop and mobile.
Designing the Customer Journey
As Incredible Socks was launching its first website, the structure could be built around the customer journey from the beginning. Before moving into the visual design, I created wireframes for the key pages to work out how customers would browse the products, discover different collections and move through the store.
The aim was to keep the shopping experience simple while giving the brand’s colourful products and photography plenty of space to stand out.
Making the Products Easy to Explore
With a large range of colourful designs, the shop needed to make browsing feel easy rather than overwhelming. Products were organised into clear collections, with space for featured products and gift ideas throughout the site so customers could discover products without having to rely on the main Shop page alone.
The visual design was deliberately kept clean and simple, allowing the photography and products to provide most of the colour and personality.
Designed for Shopping on Mobile
The mobile experience was considered alongside the desktop design rather than treated as an afterthought. The layout was adapted to keep products easy to browse, navigation straightforward and key actions accessible on a smaller screen, while still retaining the colourful personality of the Incredible Socks brand.
Project note: The Incredible Socks website has since been updated by another designer. The work shown in this case study represents the strategy, wireframes and original website design created by Untypical Web Design.