BRAND IDENTITY & SQUARESPACE WEB DESIGN
Forever & Always
Forever & Always is an Irish wedding planning brand created around elegant, romantic and highly personalised celebrations. The project called for a visual identity and website that felt refined and timeless while still being warm, approachable and personal.
I developed the brand identity and designed and built the full website in Squarespace, creating a cohesive digital experience across desktop and mobile. Soft botanical tones, editorial typography and large-scale wedding photography were used throughout to give the brand a contemporary romantic feel while keeping the site clear and easy to navigate.
Brand Identity
The visual identity for Forever & Always was designed to feel romantic and elegant without becoming overly traditional. A soft, nature-inspired palette of sage green, blush and warm neutrals was paired with delicate botanical details and a mix of classic and handwritten typography to create a timeless but personal feel.
The photography direction brought the identity to life, combining elegant Irish venues with destination weddings and intimate details to reflect the variety of celebrations the brand was designed to represent.
Squarespace Website Design
The Forever & Always brand identity was carried through into a complete Squarespace website designed to feel elegant, immersive and easy to explore. Large-scale photography and editorial typography create an emotional, visual experience, while clear service information and calls to action guide couples through the site and towards making an enquiry.
The website was designed across desktop and mobile, ensuring the visual identity, content hierarchy and user experience remained consistent across screen sizes.
Designed for Every Screen
The mobile experience was designed with the same attention to detail as desktop, adapting the layouts, typography and imagery for smaller screens while keeping the Forever & Always identity consistent throughout.
