Creating the Poise Club Identity

The Poise Club identity was designed to feel feminine and fashion-led without competing with the products themselves. I developed a handwritten-style logo and paired soft blush pinks with neutral greys and black to create a visual identity that could work consistently across the website and wider brand.

Typography and imagery were kept clean and contemporary, allowing the fashion photography to take centre stage while the pink accents created recognisable touchpoints throughout the shopping experience

Designing the Shopping Experience

With the visual identity established, the next step was translating the Poise Club brand into an online shopping experience that felt simple, stylish and easy to navigate.

The store was structured around clear product categories and straightforward navigation, helping customers move easily between new arrivals, collections and individual products. Product-led layouts kept the clothing at the centre of the experience, while consistent typography, colour and styling carried the new identity throughout the site.

The experience was also designed to work across desktop, tablet and mobile, adapting product grids and navigation for smaller screens without losing the character of the brand.

Making Products Easy to Explore

Poise Club had a varied and regularly changing product catalogue, so individual product pages needed to give customers the information they needed without making the shopping experience feel cluttered.

Product pages brought together multiple product images, pricing, colour and size options, product details and related recommendations in a consistent layout. This gave customers a clearer view of each item while making it easy to continue browsing the wider collection.

The Shopify setup also gave the business a practical way to manage products, collections and inventory as the range changed over time.

Shopping Across Every Screen

With customers increasingly browsing and shopping from their phones, the Poise Club experience needed to work just as well on smaller screens as it did on desktop.

The responsive design adapted the product catalogue, navigation and individual product pages for different screen sizes, keeping products easy to browse and key information accessible. The visual identity remained consistent across desktop, tablet and mobile, creating a cohesive shopping experience wherever customers discovered the brand.

The Result

Poise Club launched with a cohesive brand identity and Shopify store that brought the business and its product collection together in one consistent online experience.

The finished website gave customers a clear way to discover and shop the collection across desktop, tablet and mobile, while giving the business a flexible e-commerce platform that could grow and change alongside its product range.