https://www.untypicalwebdesign.com/blog daily 0.75 2026-08-17 https://www.untypicalwebdesign.com/blog/customer-journey-before-website-design monthly 0.5 2026-08-17 https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/273330aa-c0a2-46ad-a567-77fc9cfcdb44/ChatGPT+Image+Aug+17%2C+2026%2C+09_03_29+PM.png Blog - Why Website Design Should Start With Your Customer Journey, Not Your Colour Palette Maybe they want to book an appointment. Perhaps they need to compare your services, buy a product, find a price, understand how something works or simply decide whether they trust you enough to get in touch. Those needs should determine the journey through your website. Instead of starting with “What sections should I put on my homepage?”, start with questions like: Who are my main customers? Why are they visiting my website? What information do they need before making a decision? What questions or concerns might they have? What do I ultimately want them to do? Once you understand those things, the structure of your website becomes much easier to define. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/a1802b48-65f4-4705-aaa9-b1bed35b4761/ChatGPT+Image+Aug+17%2C+2026%2C+09_12_46+PM.png Blog - Why Website Design Should Start With Your Customer Journey, Not Your Colour Palette Someone who has just discovered your business may need to understand what you offer. Someone exploring their options might want to see your services, pricing, previous work or testimonials. And someone who is ready to make a decision shouldn't have to hunt around for a way to book, buy or get in touch. This is why your website structure should be based on the journey rather than simply creating a collection of pages because every other website seems to have them. Your homepage, services, about page, FAQs, portfolio and contact page should each have a purpose. They should answer a question, build confidence or help someone take the next logical step. And not every customer will follow exactly the same path. Someone might arrive through Google directly onto a service page, while another person discovers you through social media and lands on your portfolio first. Good website structure gives people different ways in without leaving them wondering where to go next. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/896edad1-8c6d-4f66-9d66-6895fa001671/ChatGPT+Image+Aug+17%2C+2026%2C+09_37_02+PM.png Blog - Why Website Design Should Start With Your Customer Journey, Not Your Colour Palette Animated effects, clever layouts and interactive elements can absolutely enhance a website, but they shouldn't make it harder for someone to understand what to do next. The same applies at the other end of the website. A feature might look effortless to the customer while creating unnecessary work behind the scenes if it doesn't fit with how the business actually operates. A well-planned website considers both sides of the experience: the person using it and the business running it. That means asking: What does the customer need to be able to do? What needs to happen behind the scenes? Can any part of that process be made simpler? Does this feature genuinely improve the experience? Will it still make sense as the business grows? https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/7ddb16c3-cde7-44cf-9a12-61738f4936cd/ChatGPT+Image+Aug+17%2C+2026%2C+09_44_23+PM.png Blog - Why Website Design Should Start With Your Customer Journey, Not Your Colour Palette - There isn't one platform that's right for every business. Shopify might be a great choice for a business focused on e-commerce. Squarespace can work beautifully for a service-based business that needs a straightforward, easy-to-manage website. WordPress offers enormous flexibility when a website needs more complex functionality, integrations or room to grow. But the platform should be chosen because it supports what the website needs to do, not simply because it's popular or familiar. The same thinking applies to booking systems, payment providers, customer management tools, email marketing platforms and other integrations. Before adding another piece of technology, it’s worth asking: Does it support the customer journey we've planned? Does it integrate properly with the rest of the website? Is it easy for the business to manage day to day? Does it create unnecessary manual work or duplicate information? Can it grow with the business? Is the cost justified by what it actually adds? Sometimes the simplest solution is the best one. Other times, investing in the right system early can save hours of manual work and prevent an expensive rebuild later. Good technology should make the experience feel simpler, not make the business more complicated. That's why choosing the platform and tools should come after understanding the customer journey and functionality, not before. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/b5b2f061-9768-430f-afc8-a621c612b78f/ChatGPT+Image+Aug+17%2C+2026%2C+10_02_28+PM.png Blog - Why Website Design Should Start With Your Customer Journey, Not Your Colour Palette - Once the customer journey, structure, functionality and technology are in place, it’s time to think about how the website should look. This doesn’t mean visual design is less important. Far from it. Your colours, typography, photography and overall style help communicate who you are before someone has read a single paragraph. They create personality, build recognition and help your business feel professional and trustworthy. But good visual design works best when it has something solid underneath it. A beautiful homepage can’t fix confusing navigation. The perfect colour palette won’t make a complicated booking process easier. And an impressive animation isn’t particularly impressive if it gets in the way of someone trying to find your prices. By starting with strategy, visual decisions become more purposeful too. Instead of asking “Which colour do I like?”, you can ask: “What should this website feel like to the person using it?” Calm and reassuring? Bold and energetic? Premium and considered? Friendly and approachable? Your visual identity can then reinforce the experience you've already designed rather than trying to create the experience on its own. And this is where the fun really starts. Because when strategy and design work together, you don't have to choose between a website that's beautiful and one that's functional. You can have both. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/acdc15b2-0d18-4553-b4ec-dcb6c5198e6a/Movingscreencomp_cropped.gif Blog - Why Website Design Should Start With Your Customer Journey, Not Your Colour Palette By the time you reach the visual design stage, a lot of the most important decisions about your website have already been made. You know who you're designing for, what they need, how they should move through the website, what functionality will support them and which technology makes sense for the business. Now those pieces can start working together. The customer journey shapes the structure. The structure supports the functionality. The technology makes that functionality possible. And the visual design brings everything together into an experience that feels cohesive, intuitive and unmistakably yours. This is also why good website design isn't really a collection of separate decisions. Changing one part can affect another. Adding a new service might change the customer journey. Introducing online booking could affect the technology you need. Expanding an e-commerce range might require a different way for customers to browse and find products. Thinking about the website as a complete system makes it much easier to make those decisions intentionally. The goal isn't simply to build a website. It's to create an experience that works from the moment someone arrives to the moment they take action. And when all of those pieces work together, the result isn't just a website that looks beautiful. It's a website that makes sense for your customers, supports the way your business actually works and has room to grow with you. https://www.untypicalwebdesign.com/blog/salon-software-guide monthly 0.5 2026-08-17 https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/4757725b-4f4e-41ef-a3a1-2c87016bee89/Acuity.png Blog - Salon Software Guide Acuity Scheduling offers a free plan for individuals that allows one calendar and one appointment type. They also offer a paid plan starting at $16 per month, which includes unlimited calendars, appointment types, and integrations with popular third-party tools such as Google Calendar and Mailchimp. In addition, Acuity Scheduling offers a variety of features, including appointment reminders, scheduling appointments in different time zones, and custom branding. It also offers robust reporting and analytics tools that allow salon owners to track their business's performance and make informed decisions. Overall, Acuity Scheduling is a popular and highly-rated option for salon owners looking to integrate appointment scheduling software into their Squarespace website. With its user-friendly interface, range of features, and connection to Squarespace, it's an excellent choice for businesses of all sizes. Acuity Scheduling has a rating of 4.8 out of 5 on Capterra. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/0a7c2c88-2c9e-4fec-a57e-a6fc6bb69ad0/18b35e41-14a.jpg Blog - Salon Software Guide Fresha offers both a free and paid plan, with the paid plan starting at €19.99 per month. The paid plan includes additional features such as inventory management, advanced reporting and analytics, and integrations with popular accounting and payment processing tools. Fresha also offers a point of sale system, which enables salon owners to accept payments for services and products in person and online. Overall, Fresha is a highly-rated salon software option that offers a comprehensive range of features for salon owners. With its user-friendly interface, advanced features, and marketing tools, it's a great choice for salons looking to streamline their operations and attract more clients. Fresha has a rating of 4.9 out of 5 on Capterra. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/9a97d4c4-0937-46b7-adbe-88f5569e7c6f/Calendar-new-brand-feature.png Blog - Salon Software Guide Phorest offers several pricing plans based on the size of the salon, starting at €99 per month. The plans include a range of features, such as appointment scheduling, online booking, client management, and marketing tools. Phorest also offers a mobile app for salon owners to manage their business on-the-go. In addition to its core features, Phorest also offers integrations with popular accounting and payment processing tools, as well as advanced reporting and analytics to help salon owners track their business's performance and make informed decisions. Overall, Phorest is a highly-rated and comprehensive salon software solution that offers a range of features for salon owners of all sizes. With its user-friendly interface, marketing tools, and advanced features, it's an excellent choice for salons looking to grow their business and enhance their online presence. Phorest has a rating of 4.8 out of 5 on Capterra. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/4e1ac030-cca9-4874-915c-06be40dc1239/mockup-F_I.bd74e043.png Blog - Salon Software Guide SimplyBook.me offers several pricing plans based on the number of bookings per month, starting at €8.25 per month. The plans include a range of features such as appointment scheduling, online booking, client management, and reporting tools. SimplyBook.me also offers integrations with popular third-party tools such as Google Calendar, PayPal, and Stripe. In addition to its core features, SimplyBook.me offers a range of advanced features such as group bookings, multiple locations, and custom branding. The software also allows salons to sell gift cards, memberships, and packages to clients. Overall, SimplyBook.me is a highly-rated and flexible appointment scheduling software that offers a range of features for salons of all sizes. With its customizable booking page, automatic notifications, and integration options, it's a great choice for salons looking to streamline their booking process and improve their online presence. SimplyBook.me has a rating of 4.6 out of 5 on Capterra https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/8f4f4ca7-59e7-4119-8f17-aa3f82e26387/screenshot-www.mindbodyonline.com-2023.03.14-19_00_14.png Blog - Salon Software Guide Mindbody offers several pricing plans based on the size of the salon. The plans include a range of features such as appointment scheduling, online booking, client management, and marketing tools. Mindbody also offers a mobile app for salon owners to manage their business on-the-go. In addition to its core features, Mindbody also offers integrations with popular accounting and payment processing tools, as well as advanced reporting and analytics to help salon owners track their business's performance and make informed decisions. Overall, Mindbody is a highly-rated salon software solution that offers a range of features for salon owners of all sizes. With its user-friendly interface, marketing tools, and advanced features, it's an excellent choice for salons looking to grow their business and enhance their online presence. It has a rating of 4.0 out of 5 on Capterra and is one of the most popular salon software options available. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/52d707ff-1914-4d75-ac42-137826775bae/screenshot-www.capterra.pt-2023.03.14-19_12_02.png Blog - Salon Software Guide Treatwell allows clients to book appointments directly on its platform or through its app, and it also offers features such as appointment reminders, waitlist management, and online booking management. Additionally, Treatwell provides salons with marketing tools such as email and SMS marketing, online reputation management, and promotions to help attract and retain clients. Treatwell's pricing starts at €699+ VAT and is billed annually. In addition to its core features, Treatwell also offers integrations with popular accounting and payment processing tools, as well as reporting and analytics to help salon owners track their business's performance. Overall, Treatwell is a highly-rated and popular beauty and wellness marketplace that can help salons attract new clients and increase revenue. However, it's important to note that the platform operates on a commission-based model, which means salons will need to factor in the commission fees when setting their price Treatwell has a rating of 4.7 out of 5 on Capterra https://www.untypicalwebdesign.com/blog/prelaunchchecklist monthly 0.5 2026-08-17 https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/1677687797907-XKPEZOX6FFMI8DXKNAG6/unsplash-image-VJyb-g-N5B8.jpg Blog - Promote Your Website: A Pre-Launch Checklist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/1677687952305-G0863F0HZZGGCHXQFCDK/unsplash-image-leqrylJNYUQ.jpg Blog - Promote Your Website: A Pre-Launch Checklist Optimize for Search Engines: Search engine optimization (SEO) is essential for promoting your website and increasing your online visibility. This means using relevant keywords throughout your website, creating quality content, and ensuring your website is mobile-friendly and has fast loading times. Create Quality Content: Creating quality content is an important aspect of promoting your website. Your content should be engaging, informative, and relevant to your target audience. Don't forget to include calls-to-action (CTAs) to encourage users to take action on your website. Secure Your Website: Website security is a critical component of website promotion. Make sure your website is secure by using HTTPS, installing security plugins, and keeping your website software up-to-date. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/1677688221320-IIXMP8B86MI266U4F23T/unsplash-image-MQX-sB3bnWs.jpg Blog - Promote Your Website: A Pre-Launch Checklist - Grow Your Email List: An email list is one of the most important things you can do before launching your website. Make sure you have an email capture form on your coming soon page and offer visitors an incentive for signing up, such as early access or a special discount. Website Sneak Peeks: Give your audience a sneak peek of your website by sharing images or videos on your social media accounts or email newsletter. This can create buzz and get people excited about your launch. Launch and Promotion Strategy: Plan your launch and promotion strategy in advance. This includes creating a content calendar, reaching out to influencers, running ads, and leveraging social media to spread the word about your website launch. Remember, launching a website can be an exciting and nerve-wracking experience, but with a pre-launch checklist and effective digital marketing strategies, you can set yourself up for success. https://www.untypicalwebdesign.com/blog/create-website-content-that-attracts-and-converts monthly 0.5 2026-08-17 https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/1676310766250-N0BXGC69EA2ZEXB3GB72/unsplash-image-M0zs81FNm6s.jpg Blog - Create website content that attracts and converts your dream clients - Step 1: Make a plan Before you start creating content, it's important to make a plan. Ask yourself these questions: Who is your target audience, and what do they need to know? How will your products or services make them feel? How will they benefit from using them? What is the purpose of the page or blog post? What tone of voice should you use? Can you prove what you're saying? https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/1676310607104-D67BLVWW0GTMD7YUEY25/unsplash-image-eeqFjT6q_sQ.jpg Blog - Create website content that attracts and converts your dream clients - Step 2: Think about your page structure When creating your content, keep the following in mind: Break copy down into chunks to make it easy to digest. Use eye-catching headlines and images to entice your readers. Hook your readers in with an interesting introduction. Break down your content into actionable steps and tips to demonstrate your knowledge and expertise. 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