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    <loc>https://www.untypicalwebdesign.com/blog</loc>
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    <lastmod>2026-08-24</lastmod>
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  <url>
    <loc>https://www.untypicalwebdesign.com/blog/ai-for-small-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/c9c20d50-711e-438e-aaf8-1ac689759a31/Small+business+owner</image:loc>
      <image:title>Blog - How Can Small Businesses Actually Use AI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/313b8079-e18f-4c8c-a0bf-8c6a68cc76f9/Small+caf%C3%A9+owner</image:loc>
      <image:title>Blog - How Can Small Businesses Actually Use AI?</image:title>
      <image:caption>Not every useful application of AI needs to be particularly exciting. Some of the best opportunities are the repetitive administrative tasks that quietly take up time throughout the week. Depending on your business and the tools you already use, AI might help with things like: turning meeting notes into actions or follow-up points drafting routine emails from information you provide organising or categorising enquiries and documents extracting useful information from forms or records creating first drafts of internal processes or checklists summarising updates so you can quickly see what has changed helping move information between different stages of a workflow It’s also worth remembering that AI and automation aren’t the same thing. Sometimes you don’t need AI at all. A straightforward automation — for example, sending information from a form to the right place or triggering an email after a particular action — may be simpler, cheaper and more reliable. Before adding AI to a process, ask what you’re actually trying to achieve. If a basic automation solves the problem, use the basic automation</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/57731a37-2231-4fb1-beb0-973844652852/Florist+preparing+an+online+order</image:loc>
      <image:title>Blog - How Can Small Businesses Actually Use AI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/c0026636-88fe-47b9-a77a-f45163cfbd0c/Small+team+working</image:loc>
      <image:title>Blog - How Can Small Businesses Actually Use AI? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.untypicalwebdesign.com/blog/when-is-it-time-to-move-beyond-etsy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/b3b7621b-831e-4c13-b712-2d1887456784/Small+handmade+soap</image:loc>
      <image:title>Blog - When Is It Time to Move Beyond Etsy and Build Your Own Website?</image:title>
      <image:caption>Creating your own website doesn’t mean you need to close your Etsy shop. Etsy can continue to be a valuable way for new customers to discover your products, particularly if you’ve already built reviews, sales history and visibility on the platform. Your website can serve a different purpose: becoming the online home of your brand. Instead of choosing one or the other, you can use both strategically. Etsy can help with marketplace discovery, while your website gives you more control over your brand, content and customer experience. It also gives you somewhere to direct people who discover your business elsewhere — through Instagram, Threads, markets, recommendations, Google or even your product packaging — rather than sending every customer back through a marketplace. Over time, the balance between the two may change. Some businesses continue using Etsy alongside their website for years, while others gradually find that their own store becomes their main sales channel. The right approach depends on how your customers find you, how your business operates and where you want it to go next.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/eeb38dae-e3d0-4929-af53-8226805c428c/Small+pottery+business+owner</image:loc>
      <image:title>Blog - When Is It Time to Move Beyond Etsy and Build Your Own Website?</image:title>
      <image:caption>Once you decide to build your own online shop, the next question is usually what to build it on. There isn’t one platform that’s right for every Etsy seller. The best choice depends on the size of your product range, how you sell, the features you need and how you expect the business to grow. Shopify is often a strong choice when eCommerce is at the heart of the business. It’s built specifically for selling online and offers a large ecosystem of apps and integrations as your store becomes more complex. Squarespace can work particularly well for smaller or more streamlined product businesses where strong visuals, brand storytelling and content are just as important as the shop itself. It combines website content and eCommerce within one relatively straightforward platform. WordPress with WooCommerce offers a high level of flexibility and control. It can be a good fit for businesses that need more custom functionality, content, integrations or room to build something more complex over time. You don't need to choose based on which platform is the most popular. You need the one that makes sense for your business now, without unnecessarily limiting where it can go next. Not sure which platform fits your business? Take a look at my Platform Guide for a closer comparison of Shopify, Squarespace and WordPress.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/c91fa79f-744e-4c53-8949-82eee0d532f2/Small+independent+ceramics+shop</image:loc>
      <image:title>Blog - When Is It Time to Move Beyond Etsy and Build Your Own Website?</image:title>
      <image:caption>There isn’t a particular number of Etsy sales, products or years in business that tells you when it’s time to build your own website. A better question is whether your current setup still supports the business you’re trying to build. If Etsy is working well for you and gives you everything you need, there may be no urgency to change anything. But if you’re finding yourself wanting more control over your brand, customer experience, content or how your business can grow, your own website may be a natural next step. And it doesn’t have to be an either/or decision. Your Etsy shop can continue doing what it does well while your website gives your business an online home that you control. The goal isn’t to move away from Etsy simply because your business has reached a certain stage. It’s to build an online setup that makes sense for where your business is now and where you want it to go next.</image:caption>
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  </url>
  <url>
    <loc>https://www.untypicalwebdesign.com/blog/what-to-prepare-before-hiring-a-web-designer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/bed64fb8-9cfc-4f15-8daf-d97b9d4aaf4c/Cosy+independent+bookshop</image:loc>
      <image:title>Blog - What to Prepare Before Hiring a Web Designer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/5bb7cbcf-edb8-4aaf-90b8-3f4483552e54/Customer+speaking+with+a+jeweller</image:loc>
      <image:title>Blog - What to Prepare Before Hiring a Web Designer - You don't need detailed customer personas or pages of audience research. A good starting point is simply understanding the types of customers you want to attract, what brings them to your website and what they're trying to accomplish when they get there. It's also worth considering how familiar they are with your business or service. Someone discovering you for the first time may need more explanation and reassurance than an existing customer who simply wants to make a booking or find a particular piece of information. The clearer you are about who you're speaking to, the easier it becomes to make decisions about your website's content, navigation and overall customer journey.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/0cbaa821-b45d-4c14-835b-da82153ca457/Forever+%26+Always+wedding+planner+brand+assets</image:loc>
      <image:title>Blog - What to Prepare Before Hiring a Web Designer - This might include your logo, brand colours, fonts, photography, illustrations or brand guidelines. If you've previously created printed materials, packaging or social media graphics, these can also be useful for understanding how your brand currently looks and feels. But don't worry if you don't have all of this yet. You don't need a complete brand identity before you can speak to a web designer. If your branding is outdated, inconsistent or simply doesn't exist yet, it's better to be open about that at the beginning. Depending on the project, your existing brand can be refined, or branding can become part of the wider work. What's useful is knowing what you already have, what you're happy with and what you might be ready to change.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/c8e7f294-5f37-455a-b1ff-9223fb836c54/Web+designer+and+business+meeting.</image:loc>
      <image:title>Blog - What to Prepare Before Hiring a Web Designer - What matters is bringing what you do know: your goals, your understanding of your customers, the content and brand assets you already have, the functionality you think you'll need and any practical considerations such as budget or timing. There will almost always be things that still need to be worked out. That's part of the process. A good web designer shouldn't simply take a list of instructions and turn it into pages. They should be able to ask the right questions, identify gaps, challenge ideas where necessary and help turn what your business needs into a website that works for both you and your customers. You don't need to arrive with all the answers. You just need a good starting point.</image:title>
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  </url>
  <url>
    <loc>https://www.untypicalwebdesign.com/blog/more-than-a-website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/a2167395-2318-4a44-92a5-fb5744858d17/English+heritage+office</image:loc>
      <image:title>Blog - When Your Business Needs More Than a Website - As a business grows, customer information often ends up scattered across different systems. Enquiries might arrive through a website form, bookings live in one platform, payments are handled somewhere else, email addresses sit in a mailing list and additional notes are stored in spreadsheets or inboxes. That might be manageable when you're dealing with a small number of customers, but over time it can create duplicated work and make it harder to see the complete customer journey. This is where a customer relationship management (CRM) system or a platform with built-in customer management can become useful. Instead of treating every interaction separately, the business can keep relevant customer information organised and make it easier for the people who need it to access it.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/050af96d-c8bb-4b33-a750-e729c634f0f5/modern+creative+workspace</image:loc>
      <image:title>Blog - When Your Business Needs More Than a Website - A system doesn't have to be badly designed to stop working for your business. Sometimes the business simply grows beyond what it was originally set up to handle. A booking process that worked perfectly for one person might become difficult when there are five team members. A spreadsheet that was manageable with 50 customers can become increasingly time-consuming with 500. A simple payment setup might struggle when you introduce memberships, subscriptions, multiple services or locations. Growth can also expose processes that rely heavily on one person. If enquiries, bookings or customer information can only be managed by the person who originally set everything up, it becomes harder to delegate work and easier for things to fall through the cracks. That doesn't mean every small business needs to build for an imaginary future where it has 100 employees and offices around the world. Over-engineering a solution can be just as problematic as choosing something too limited. Instead, think about credible growth. What is realistically likely to change over the next few years? Could you add another team member, service or location? Might customers eventually need accounts or memberships? Will the volume of bookings or enquiries increase? A good digital setup should meet the needs of the business today while leaving enough flexibility for the business to evolve without having to start again every time something changes.</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/254edbc2-9fce-456e-9b4a-2e8bddeadb95/members%27+club+and+business+workspace.</image:loc>
      <image:title>Blog - When Your Business Needs More Than a Website - A website is often only one part of a much bigger digital experience. For some businesses, a well-designed website with a contact form and clear information is exactly what's needed. For others, the website needs to connect customers with bookings, payments, memberships, accounts or services while supporting the systems and processes happening behind the scenes. Neither approach is inherently better. The important thing is understanding what your business actually needs before deciding what to build. If you're getting ready to turn those requirements into a website project, read what to prepare before hiring a web designer. When the customer journey, operational requirements and technology are considered together, your website becomes more than somewhere people visit. It becomes part of a digital setup that helps the business work more effectively.</image:title>
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  </url>
  <url>
    <loc>https://www.untypicalwebdesign.com/blog/customer-journey-before-website-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/273330aa-c0a2-46ad-a567-77fc9cfcdb44/Customer+journey+planning</image:loc>
      <image:title>Blog - Why Your Customer Journey Should Come Before Website Design</image:title>
      <image:caption>Maybe they want to book an appointment. Perhaps they need to compare your services, buy a product, find a price, understand how something works or simply decide whether they trust you enough to get in touch. Those needs should determine the journey through your website. Instead of starting with “What sections should I put on my homepage?”, start with questions like: Who are my main customers? Why are they visiting my website? What information do they need before making a decision? What questions or concerns might they have? What do I ultimately want them to do? Once you understand those things, the structure of your website becomes much easier to define.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/6472832b-60c8-4232-becf-7592c17ad28f/Website+navigation+concept</image:loc>
      <image:title>Blog - Why Your Customer Journey Should Come Before Website Design</image:title>
      <image:caption>Someone who has just discovered your business may need to understand what you offer. Someone exploring their options might want to see your services, pricing, previous work or testimonials. And someone who is ready to make a decision shouldn't have to hunt around for a way to book, buy or get in touch. This is why your website structure should be based on the journey rather than simply creating a collection of pages because every other website seems to have them. Your homepage, services, about page, FAQs, portfolio and contact page should each have a purpose. They should answer a question, build confidence or help someone take the next logical step.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/896edad1-8c6d-4f66-9d66-6895fa001671/online+booking+system</image:loc>
      <image:title>Blog - Why Your Customer Journey Should Come Before Website Design</image:title>
      <image:caption>Animated effects, clever layouts and interactive elements can absolutely enhance a website, but they shouldn't make it harder for someone to understand what to do next. The same applies at the other end of the website. A feature might look effortless to the customer while creating unnecessary work behind the scenes if it doesn't fit with how the business actually operates.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/7ddb16c3-cde7-44cf-9a12-61738f4936cd/Payment+technology</image:loc>
      <image:title>Blog - Why Your Customer Journey Should Come Before Website Design - There isn't one platform that's right for every business. Shopify might be a great choice for a business focused on e-commerce. Squarespace can work beautifully for a service-based business that needs a straightforward, easy-to-manage website. WordPress offers enormous flexibility when a website needs more complex functionality, integrations or room to grow. But the platform should be chosen because it supports what the website needs to do, not simply because it's popular or familiar.</image:title>
      <image:caption>The same thinking applies to booking systems, payment providers, customer management tools, email marketing platforms and other integrations. If you run a salon, you can also read my guide to choosing the right booking and management software for your salon. Before adding another piece of technology, it’s worth asking: Does it support the customer journey we've planned? Does it integrate properly with the rest of the website? Is it easy for the business to manage day to day? Does it create unnecessary manual work or duplicate information? Can it grow with the business? Is the cost justified by what it actually adds? Sometimes the simplest solution is the best one. Other times, investing in the right system early can save hours of manual work and prevent an expensive rebuild later.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/b5b2f061-9768-430f-afc8-a621c612b78f/Luxe+Rental+deign+board</image:loc>
      <image:title>Blog - Why Your Customer Journey Should Come Before Website Design - Once the customer journey, structure, functionality and technology are in place, it’s time to think about how the website should look. This doesn’t mean visual design is less important. Far from it. Your colours, typography, photography and overall style help communicate who you are before someone has read a single paragraph. They create personality, build recognition and help your business feel professional and trustworthy. But good visual design works best when it has something solid underneath it.</image:title>
      <image:caption>A beautiful homepage can’t fix confusing navigation. The perfect colour palette won’t make a complicated booking process easier. And an impressive animation isn’t particularly impressive if it gets in the way of someone trying to find your prices. By starting with strategy, visual decisions become more purposeful too. Instead of asking “Which colour do I like?”, you can ask: “What should this website feel like to the person using it?” Calm and reassuring? Bold and energetic? Premium and considered? Friendly and approachable? Your visual identity can then reinforce the experience you've already designed rather than trying to create the experience on its own.</image:caption>
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      <image:title>Blog - Why Your Customer Journey Should Come Before Website Design</image:title>
      <image:caption>By the time you reach the visual design stage, a lot of the most important decisions about your website have already been made. You know who you're designing for, what they need, how they should move through the website, what functionality will support them and which technology makes sense for the business. Now those pieces can start working together. The customer journey shapes the structure. The structure supports the functionality. The technology makes that functionality possible. And the visual design brings everything together into an experience that feels cohesive, intuitive and unmistakably yours. This is also why good website design isn't really a collection of separate decisions. Changing one part can affect another. Adding a new service might change the customer journey. Introducing online booking could affect the technology you need. Expanding an e-commerce range might require a different way for customers to browse and find products. Thinking about the website as a complete system makes it much easier to make those decisions intentionally.</image:caption>
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  </url>
  <url>
    <loc>https://www.untypicalwebdesign.com/blog/salon-software-guide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/96f80bd2-e5fa-4214-9399-34d957e083fa/Salon+Image</image:loc>
      <image:title>Blog - Choosing the Right Booking &amp;amp; Management Software for Your Salon</image:title>
      <image:caption>Client profiles, treatment history, notes and consultation forms Automated appointment confirmations and reminders Online and in-person payments Point-of-sale (POS) functionality Staff schedules, permissions, commissions and performance reporting Product and inventory management Gift cards, memberships or loyalty programmes Email or SMS marketing Reporting and business analytics Multiple locations Integration with your website and other systems</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/1e336ea1-2400-4a4b-b47c-6a75aa78a10d/Busy+hair+salon</image:loc>
      <image:title>Blog - Choosing the Right Booking &amp;amp; Management Software for Your Salon - 02/ Phorest — Best for Established and Growing Salons</image:title>
      <image:caption>Phorest is a comprehensive salon management platform designed specifically for hair, beauty and aesthetic businesses. It goes considerably beyond appointment booking, bringing together scheduling, client management, point of sale, payments, stock management, staff management, marketing, loyalty and business reporting. It is particularly suited to established or growing salons with multiple team members. Phorest currently describes its plans as being designed for growing salons and clinics and particularly suitable for businesses with three or more staff. It also supports multiple locations, making it an option for businesses that need a system capable of growing with them. One of Phorest's strengths is the depth of its client and business-management tools. Salons can manage client histories and consultation forms, automate reminders and marketing, track stock and staff performance, and manage much of the business through the PhorestGo mobile app.</image:caption>
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      <image:title>Blog - Choosing the Right Booking &amp;amp; Management Software for Your Salon - 04/ Square Appointments — Best for Salons Wanting Booking and Payments Together</image:title>
      <image:caption>Square Appointments combines online booking, scheduling, client management and payments within the wider Square ecosystem. Clients can book online 24/7, while salons can manage appointments, customer profiles, reminders, prepayments, cancellation policies and no-show fees from the same system. Where Square becomes particularly useful is for businesses that also take a significant number of payments in person. Appointments connect directly with Square's point-of-sale system, allowing services and retail products to be processed together while sales, appointments and customer information remain within the same ecosystem. It can work for solo professionals as well as larger teams. More advanced plans add features such as waitlists, resource management, staff permissions and commissions, while salons with an existing website can add a Square booking button or widget rather than building their entire website through Square.</image:caption>
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      <image:title>Blog - Choosing the Right Booking &amp;amp; Management Software for Your Salon - 06/ Acuity Scheduling — Best for Simple, Flexible Online Booking</image:title>
      <image:caption>Acuity Scheduling is an appointment-booking platform from Squarespace that can be a good fit for independent salon professionals and smaller businesses that need straightforward online scheduling without the complexity of a full salon-management system. Clients can view availability and book appointments online, while businesses can manage multiple calendars, set scheduling rules, collect information through custom intake forms and send automated confirmations and reminders. Acuity also supports payments, deposits, packages, gift certificates, memberships and subscriptions. For businesses with a Squarespace website, Acuity can be integrated directly into the site, creating a seamless booking experience without sending clients to a separate salon marketplace. However, Acuity can also be used independently or alongside websites built on other platforms.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/d3b873c7-ffee-44b0-a3ee-6ea9934dc71e/Beautiful+hair+salon</image:loc>
      <image:title>Blog - Choosing the Right Booking &amp;amp; Management Software for Your Salon</image:title>
      <image:caption>Choosing salon software isn't really about finding one platform that's objectively the “best”. The right choice depends on the size of your business, how your clients book, the way your team works and which parts of the business you want the software to manage. For a solo professional or small studio, a simpler system such as Acuity Scheduling may provide everything you need without adding unnecessary complexity. Booksy can be another strong option if you want broader salon-management features alongside marketplace visibility.</image:caption>
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  </url>
  <url>
    <loc>https://www.untypicalwebdesign.com/blog/prelaunchchecklist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/76762c6d-1762-47c1-8517-3f523735cf10/warm%2C+modern+workspace.</image:loc>
      <image:title>Blog - Website Pre-Launch Checklist: What to Check Before You Go Live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/1b3c7215-9deb-4946-87e0-0a3a9a048209/Website+content+and+page+layouts</image:loc>
      <image:title>Blog - Website Pre-Launch Checklist: What to Check Before You Go Live - Once your website is live, connect it to Google Search Console and submit your sitemap so Google can discover and crawl your pages. SEO is an ongoing process, so continue reviewing and updating your content as your website and business evolve.</image:title>
      <image:caption>Review Your Website Content Before launching, read through your website from the perspective of someone visiting for the first time. Is it immediately clear what your business offers, who it’s for and where someone should go next? Check that your content is accurate, easy to understand and consistent across the site. Look for outdated information, spelling or grammatical errors, and make sure important details such as contact information, pricing and service descriptions are correct. Calls-to-action should appear where they make sense in the customer journey, helping visitors take the next logical step without making every page feel overly sales-focused. Not sure what that journey should look like? Read why your customer journey should come before website design.</image:caption>
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      <image:title>Blog - Website Pre-Launch Checklist: What to Check Before You Go Live</image:title>
      <image:caption>A coming soon page can be useful if you already have people looking for your business online while your new website is being built. Keep it simple: explain who you are, what’s coming and, where relevant, when the website is expected to launch. You might also include a way to contact you or sign up for updates, particularly if you already have an audience interested in your launch. A coming soon page isn’t essential for every project, though. If your business doesn’t need a temporary online presence or you’re replacing an existing website, you may be better off keeping the current site live until the new one is ready. Grow Your Email List If email marketing is part of your wider strategy, your website launch can be a good opportunity to start or grow your mailing list. You might invite people to sign up for useful updates, new content, product launches or other information that's genuinely relevant to your audience. If you're using a coming soon page, you can also give interested visitors the option to hear when the website goes live. You don't necessarily need to offer a discount or incentive to encourage sign-ups. What's more important is being clear about what someone will receive and giving them a genuine reason to stay connected with your business.</image:caption>
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      <image:title>Blog - How to Write Website Content That Attracts the Right Customers - Before you start writing, take some time to think about what the page needs to achieve and who you're creating it for. Ask yourself: Who is your target audience, and what do they need to know? What problem are they trying to solve? How will your product or service help them? What is the purpose of this page or blog post? What tone of voice fits your brand and audience? What evidence can you provide to support what you're saying?</image:title>
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      <image:title>Blog - How to Write Website Content That Attracts the Right Customers - A few SEO basics to keep in mind: Use clear, descriptive page titles and headings that accurately reflect the content. Structure your content logically so it's easy for both people and search engines to understand. Link to other relevant pages on your website where it genuinely helps the reader. Give images useful, descriptive alt text when appropriate. Alt text should describe the meaningful content or purpose of an image rather than being used to stuff in keywords. Keep your content useful and up to date. Review older pages and blog posts occasionally and update information that is no longer accurate.</image:title>
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