https://www.untypicalwebdesign.com/blog daily 0.75 2026-08-21 https://www.untypicalwebdesign.com/blog/customer-journey-before-website-design monthly 0.5 2026-08-21 https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/273330aa-c0a2-46ad-a567-77fc9cfcdb44/ChatGPT+Image+Aug+17%2C+2026%2C+09_03_29+PM.png Blog - Why Your Customer Journey Should Come Before Website Design Maybe they want to book an appointment. Perhaps they need to compare your services, buy a product, find a price, understand how something works or simply decide whether they trust you enough to get in touch. Those needs should determine the journey through your website. Instead of starting with “What sections should I put on my homepage?”, start with questions like: Who are my main customers? Why are they visiting my website? What information do they need before making a decision? What questions or concerns might they have? What do I ultimately want them to do? Once you understand those things, the structure of your website becomes much easier to define. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/a1802b48-65f4-4705-aaa9-b1bed35b4761/ChatGPT+Image+Aug+17%2C+2026%2C+09_12_46+PM.png Blog - Why Your Customer Journey Should Come Before Website Design Someone who has just discovered your business may need to understand what you offer. Someone exploring their options might want to see your services, pricing, previous work or testimonials. And someone who is ready to make a decision shouldn't have to hunt around for a way to book, buy or get in touch. This is why your website structure should be based on the journey rather than simply creating a collection of pages because every other website seems to have them. Your homepage, services, about page, FAQs, portfolio and contact page should each have a purpose. They should answer a question, build confidence or help someone take the next logical step. And not every customer will follow exactly the same path. Someone might arrive through Google directly onto a service page, while another person discovers you through social media and lands on your portfolio first. Good website structure gives people different ways in without leaving them wondering where to go next. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/896edad1-8c6d-4f66-9d66-6895fa001671/ChatGPT+Image+Aug+17%2C+2026%2C+09_37_02+PM.png Blog - Why Your Customer Journey Should Come Before Website Design Animated effects, clever layouts and interactive elements can absolutely enhance a website, but they shouldn't make it harder for someone to understand what to do next. The same applies at the other end of the website. A feature might look effortless to the customer while creating unnecessary work behind the scenes if it doesn't fit with how the business actually operates. A well-planned website considers both sides of the experience: the person using it and the business running it. That means asking: What does the customer need to be able to do? What needs to happen behind the scenes? Can any part of that process be made simpler? Does this feature genuinely improve the experience? Will it still make sense as the business grows? https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/7ddb16c3-cde7-44cf-9a12-61738f4936cd/ChatGPT+Image+Aug+17%2C+2026%2C+09_44_23+PM.png Blog - Why Your Customer Journey Should Come Before Website Design - There isn't one platform that's right for every business. Shopify might be a great choice for a business focused on e-commerce. Squarespace can work beautifully for a service-based business that needs a straightforward, easy-to-manage website. WordPress offers enormous flexibility when a website needs more complex functionality, integrations or room to grow. But the platform should be chosen because it supports what the website needs to do, not simply because it's popular or familiar. The same thinking applies to booking systems, payment providers, customer management tools, email marketing platforms and other integrations. Before adding another piece of technology, it’s worth asking: Does it support the customer journey we've planned? Does it integrate properly with the rest of the website? Is it easy for the business to manage day to day? Does it create unnecessary manual work or duplicate information? Can it grow with the business? Is the cost justified by what it actually adds? Sometimes the simplest solution is the best one. Other times, investing in the right system early can save hours of manual work and prevent an expensive rebuild later. Good technology should make the experience feel simpler, not make the business more complicated. That's why choosing the platform and tools should come after understanding the customer journey and functionality, not before. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/b5b2f061-9768-430f-afc8-a621c612b78f/ChatGPT+Image+Aug+17%2C+2026%2C+10_02_28+PM.png Blog - Why Your Customer Journey Should Come Before Website Design - Once the customer journey, structure, functionality and technology are in place, it’s time to think about how the website should look. This doesn’t mean visual design is less important. Far from it. Your colours, typography, photography and overall style help communicate who you are before someone has read a single paragraph. They create personality, build recognition and help your business feel professional and trustworthy. But good visual design works best when it has something solid underneath it. A beautiful homepage can’t fix confusing navigation. The perfect colour palette won’t make a complicated booking process easier. And an impressive animation isn’t particularly impressive if it gets in the way of someone trying to find your prices. By starting with strategy, visual decisions become more purposeful too. Instead of asking “Which colour do I like?”, you can ask: “What should this website feel like to the person using it?” Calm and reassuring? Bold and energetic? Premium and considered? Friendly and approachable? Your visual identity can then reinforce the experience you've already designed rather than trying to create the experience on its own. And this is where the fun really starts. Because when strategy and design work together, you don't have to choose between a website that's beautiful and one that's functional. You can have both. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/acdc15b2-0d18-4553-b4ec-dcb6c5198e6a/Movingscreencomp_cropped.gif Blog - Why Your Customer Journey Should Come Before Website Design By the time you reach the visual design stage, a lot of the most important decisions about your website have already been made. You know who you're designing for, what they need, how they should move through the website, what functionality will support them and which technology makes sense for the business. Now those pieces can start working together. The customer journey shapes the structure. The structure supports the functionality. The technology makes that functionality possible. And the visual design brings everything together into an experience that feels cohesive, intuitive and unmistakably yours. This is also why good website design isn't really a collection of separate decisions. Changing one part can affect another. Adding a new service might change the customer journey. Introducing online booking could affect the technology you need. Expanding an e-commerce range might require a different way for customers to browse and find products. Thinking about the website as a complete system makes it much easier to make those decisions intentionally. The goal isn't simply to build a website. It's to create an experience that works from the moment someone arrives to the moment they take action. And when all of those pieces work together, the result isn't just a website that looks beautiful. It's a website that makes sense for your customers, supports the way your business actually works and has room to grow with you. https://www.untypicalwebdesign.com/blog/salon-software-guide monthly 0.5 2026-08-21 https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/4757725b-4f4e-41ef-a3a1-2c87016bee89/Acuity.png Blog - Choosing the Right Booking & Management Software for Your Salon Acuity Scheduling offers a free plan for individuals that allows one calendar and one appointment type. They also offer a paid plan starting at $16 per month, which includes unlimited calendars, appointment types, and integrations with popular third-party tools such as Google Calendar and Mailchimp. In addition, Acuity Scheduling offers a variety of features, including appointment reminders, scheduling appointments in different time zones, and custom branding. It also offers robust reporting and analytics tools that allow salon owners to track their business's performance and make informed decisions. Overall, Acuity Scheduling is a popular and highly-rated option for salon owners looking to integrate appointment scheduling software into their Squarespace website. With its user-friendly interface, range of features, and connection to Squarespace, it's an excellent choice for businesses of all sizes. Acuity Scheduling has a rating of 4.8 out of 5 on Capterra. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/0a7c2c88-2c9e-4fec-a57e-a6fc6bb69ad0/18b35e41-14a.jpg Blog - Choosing the Right Booking & Management Software for Your Salon Fresha offers both a free and paid plan, with the paid plan starting at €19.99 per month. The paid plan includes additional features such as inventory management, advanced reporting and analytics, and integrations with popular accounting and payment processing tools. Fresha also offers a point of sale system, which enables salon owners to accept payments for services and products in person and online. Overall, Fresha is a highly-rated salon software option that offers a comprehensive range of features for salon owners. With its user-friendly interface, advanced features, and marketing tools, it's a great choice for salons looking to streamline their operations and attract more clients. Fresha has a rating of 4.9 out of 5 on Capterra. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/9a97d4c4-0937-46b7-adbe-88f5569e7c6f/Calendar-new-brand-feature.png Blog - Choosing the Right Booking & Management Software for Your Salon Phorest offers several pricing plans based on the size of the salon, starting at €99 per month. The plans include a range of features, such as appointment scheduling, online booking, client management, and marketing tools. Phorest also offers a mobile app for salon owners to manage their business on-the-go. In addition to its core features, Phorest also offers integrations with popular accounting and payment processing tools, as well as advanced reporting and analytics to help salon owners track their business's performance and make informed decisions. Overall, Phorest is a highly-rated and comprehensive salon software solution that offers a range of features for salon owners of all sizes. With its user-friendly interface, marketing tools, and advanced features, it's an excellent choice for salons looking to grow their business and enhance their online presence. Phorest has a rating of 4.8 out of 5 on Capterra. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/4e1ac030-cca9-4874-915c-06be40dc1239/mockup-F_I.bd74e043.png Blog - Choosing the Right Booking & Management Software for Your Salon SimplyBook.me offers several pricing plans based on the number of bookings per month, starting at €8.25 per month. The plans include a range of features such as appointment scheduling, online booking, client management, and reporting tools. SimplyBook.me also offers integrations with popular third-party tools such as Google Calendar, PayPal, and Stripe. In addition to its core features, SimplyBook.me offers a range of advanced features such as group bookings, multiple locations, and custom branding. The software also allows salons to sell gift cards, memberships, and packages to clients. Overall, SimplyBook.me is a highly-rated and flexible appointment scheduling software that offers a range of features for salons of all sizes. With its customizable booking page, automatic notifications, and integration options, it's a great choice for salons looking to streamline their booking process and improve their online presence. SimplyBook.me has a rating of 4.6 out of 5 on Capterra https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/8f4f4ca7-59e7-4119-8f17-aa3f82e26387/screenshot-www.mindbodyonline.com-2023.03.14-19_00_14.png Blog - Choosing the Right Booking & Management Software for Your Salon Mindbody offers several pricing plans based on the size of the salon. The plans include a range of features such as appointment scheduling, online booking, client management, and marketing tools. Mindbody also offers a mobile app for salon owners to manage their business on-the-go. In addition to its core features, Mindbody also offers integrations with popular accounting and payment processing tools, as well as advanced reporting and analytics to help salon owners track their business's performance and make informed decisions. Overall, Mindbody is a highly-rated salon software solution that offers a range of features for salon owners of all sizes. With its user-friendly interface, marketing tools, and advanced features, it's an excellent choice for salons looking to grow their business and enhance their online presence. It has a rating of 4.0 out of 5 on Capterra and is one of the most popular salon software options available. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/52d707ff-1914-4d75-ac42-137826775bae/screenshot-www.capterra.pt-2023.03.14-19_12_02.png Blog - Choosing the Right Booking & Management Software for Your Salon Treatwell allows clients to book appointments directly on its platform or through its app, and it also offers features such as appointment reminders, waitlist management, and online booking management. Additionally, Treatwell provides salons with marketing tools such as email and SMS marketing, online reputation management, and promotions to help attract and retain clients. Treatwell's pricing starts at €699+ VAT and is billed annually. In addition to its core features, Treatwell also offers integrations with popular accounting and payment processing tools, as well as reporting and analytics to help salon owners track their business's performance. Overall, Treatwell is a highly-rated and popular beauty and wellness marketplace that can help salons attract new clients and increase revenue. However, it's important to note that the platform operates on a commission-based model, which means salons will need to factor in the commission fees when setting their price Treatwell has a rating of 4.7 out of 5 on Capterra https://www.untypicalwebdesign.com/blog/prelaunchchecklist monthly 0.5 2026-08-21 https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/1677687797907-XKPEZOX6FFMI8DXKNAG6/unsplash-image-VJyb-g-N5B8.jpg Blog - Website Pre-Launch Checklist: What to Check Before You Go Live - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/1677687952305-G0863F0HZZGGCHXQFCDK/unsplash-image-leqrylJNYUQ.jpg Blog - Website Pre-Launch Checklist: What to Check Before You Go Live - Optimize for Search Engines: Before launching, make sure the basic SEO foundations of your website are in place. Each important page should have a clear SEO title and meta description that accurately reflects its content, and your headings and page structure should make the information easy to understand. Review your website copy to make sure it clearly answers the questions your audience is likely to have, and add relevant internal links where they genuinely help someone navigate your site. Images should also have descriptive alt text where appropriate. Once your website is live, connect it to Google Search Console and submit your sitemap so Google can discover and crawl your pages. SEO is an ongoing process, so continue reviewing and updating your content as your website and business evolve. Review Your Website Content Before launching, read through your website from the perspective of someone visiting for the first time. Is it immediately clear what your business offers, who it’s for and where someone should go next? Check that your content is accurate, easy to understand and consistent across the site. Look for outdated information, spelling or grammatical errors, and make sure important details such as contact information, pricing and service descriptions are correct. Calls-to-action should appear where they make sense in the customer journey, helping visitors take the next logical step without making every page feel overly sales-focused. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/1677688221320-IIXMP8B86MI266U4F23T/unsplash-image-MQX-sB3bnWs.jpg Blog - Website Pre-Launch Checklist: What to Check Before You Go Live - Once the website itself is ready, you can start thinking about how you’ll introduce it to your audience. You don’t need a huge launch campaign, but a little planning can help make sure your new website doesn’t simply go live unnoticed. Consider a Coming Soon Page A coming soon page can be useful if you already have people looking for your business online while your new website is being built. Keep it simple: explain who you are, what’s coming and, where relevant, when the website is expected to launch. You might also include a way to contact you or sign up for updates, particularly if you already have an audience interested in your launch. A coming soon page isn’t essential for every project, though. If your business doesn’t need a temporary online presence or you’re replacing an existing website, you may be better off keeping the current site live until the new one is ready. Grow Your Email List If email marketing is part of your wider strategy, your website launch can be a good opportunity to start or grow your mailing list. You might invite people to sign up for useful updates, new content, product launches or other information that's genuinely relevant to your audience. If you're using a coming soon page, you can also give interested visitors the option to hear when the website goes live. You don't necessarily need to offer a discount or incentive to encourage sign-ups. What's more important is being clear about what someone will receive and giving them a genuine reason to stay connected with your business. https://www.untypicalwebdesign.com/blog/create-website-content-that-attracts-and-converts monthly 0.5 2026-08-21 https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/7b23cf9d-c2c0-4ec6-b0b9-ae8b8792a0ab/Content+Plan Blog - Create website content that attracts and converts your dream clients - Step 1: Make a plan Before you start writing, take some time to think about what the page needs to achieve and who you're creating it for. Ask yourself: Who is your target audience, and what do they need to know? What problem are they trying to solve? How will your product or service help them? What is the purpose of this page or blog post? What tone of voice fits your brand and audience? What evidence can you provide to support what you're saying? https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/737a0985-e6ae-4a1b-b4b1-67d68e129ee8/Step+2%3A+Think+about+your+page+structure Blog - Create website content that attracts and converts your dream clients - Step 2: Think about your page structure How you structure your content can be just as important as what you say. Most people scan a web page before deciding what to read, so make it easy for them to find the information they're looking for. Keep the following in mind: Break longer copy into shorter sections so it's easier to read and navigate. Use clear, descriptive headings to help readers understand the page at a glance. Use images where they add context or help communicate your message. Start with an introduction that makes it clear what the page is about and why it's relevant to your reader. Use lists, steps or examples where they make complex information easier to understand. Give important information enough space rather than trying to fit everything into one section.. https://images.squarespace-cdn.com/content/v1/5f53d7ca3c9a4e1e22bda236/18d136b4-e2cb-45c0-ad60-131892e10ecd/SEO+friendly Blog - Create website content that attracts and converts your dream clients - Step 3: Make it SEO friendly Search engine optimisation (SEO) can help search engines understand your content and give the right people more opportunities to find it. But good SEO isn't about squeezing as many keywords as possible into a page. Start by thinking about what your audience is actually looking for and the questions they're trying to answer. Use clear, natural language and cover the topic properly rather than repeatedly using the same search terms. A few SEO basics to keep in mind: Use clear, descriptive page titles and headings that accurately reflect the content. Structure your content logically so it's easy for both people and search engines to understand. Link to other relevant pages on your website where it genuinely helps the reader. Give images useful, descriptive alt text when appropriate. Alt text should describe the meaningful content or purpose of an image rather than being used to stuff in keywords. Keep your content useful and up to date. 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